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11 Jan
12:59

Bloomberg's Webb argues Apple must aim for luxury market

In order to seriously compete in the burgeoning - and increasingly crowded - electric vehicle market, Apple will have to aim particularly high, according to an opinion piece by Bloomberg Opinion columnist Alex Webb.  In short, Apple cannot hope to compete in the mass market or even high-end electric vehicle markets if it enters the field in the next five years.  Battery costs and the company’s lack of established vehicle component supply infrastru…
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