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March, 21st 2018

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Asia Steel Markets 2018 H1

Steel 18 Apr 2018, Ho Chi Minh City, Vietnam 2 days 910.0 (Standard Full Price)



Kallanish is pleased to launch the 2nd Asia Steel Markets conference in Ho Chi Minh City, Vietnam, in April 2018. Vietnam continues to enjoy strong and sustained growth and is on track to become the largest steel consumer in the ASEAN region. 


Conference Topics

  • Integration in the Southeast Asian steel industry
  • How will Asean grow as a steel trading hub?
  • New capacity developments
  • Infrastructure and government investment
  • Are Chinese scrap exports sustainable? What is the next big scrap market shock?
  • The exporting giants: China, Japan, Korea
  • New active suppliers: India, Iran, Russia, Turkey etc.
  • Is the recovery in freight rates now unstoppable?
  • Is a centralised China good or bad for global steel markets?
  • Growing manufacturing in Southeast Asia
  • How have Chinese induction furnaces decamped to Southeast Asia?
  • Opening new markets in Myanmar


Plant Tour


Additionally you can book your place on the plant tour on 18th April to both Southern Steel Corporation - VNSTEEL and Phu My Flat Steel Co., Ltd at an additional cost of US$50. Places are limited, so make sure you reserve your seat on the tour when you register for the event.

Southern Steel Company (SSC) operated under Vietnam Steel Corporation (VNS), is located in Phu My I industrial zone, Ba Ria-Vung Tau province with 644 employees. Southern steel company previously known as Phu My factory, has undergone new capacity investments by VNS. This includes: new melt shop capacity of 500,000 tons billet per year; rolling mill capacity of 400,000 tons per year of rebar, channels and wire rod, and increased port capacity to one millions tons per year. 

Phu My Steel Company (PFS) a subsidiary of Vietnam Steel Corporation (VNS), is located in Phu My I industrial Zone, Ba Ria-Vung Tau Province in a 15 hectare area. Phu My Steel company received a total investment of USD129 million by VNS. PFS now operates an advanced 4-high cold rolling production line of Italian, America, and Austrian technology. There are 5 production processes: push-pull picking line, 4- high cold reversing, batch annealing plant, 4-high temper mill, recoiling line, with an annual capacity of 405,000 tons. PFS specializes in annealed cold rolled coil, full hard cold rolled coil (Full Hard, CQ, High Class Use, Conventional Use) and pickled and oiled coil (P.O) accordance with JIS standard of Japan, DIN standard of Europe, and ASTM standard of America.




We are pleased to partner with the following organisations for Kallanish Asia Steel Markets 2018. 

Partner: Vietnam Steel Association, www.vsa.com.vn

Exhibitor: SMM, www.metal.com

Shanghai Metals Market (SMM) is China's leading provider of metals intelligence, industry events, consulting and e-commerce services. We have more than 100 professional analysts who deliver customised reports and services for the industry chain, such as miners, smelters, processors and traders. SMM’s extensive and in-depth data on the Chinese metals market has made the flagship portal – www.metal.com – the most subscribed service in the industry with the highest number of unique daily visitors.



Market Overview

Our editorial team have produced the following analysis of the Asian steel markets which we thought you would find interesting. If you have any comments or feedback, or are interested to join us in Vietnam next year please do not hesitate to reach out.

Volatile and Surprising - Asian Steel Markets
By Tomas Gutierrez, Editor Asia, KallanishSteel

Asian steel markets have remained volatile and surprising through 2017, making it all the more important to keep up to date with changes in regional markets. After China’s dramatic supply-side reforms caused a sudden and sustained improvement in domestic markets, its export volumes have plummeted. Some of this decline has however been made up for by an increase in exports from South Korea. The dynamic between the three great Asian steel exporters: China, Japan and South Korea remains fluid and will continue to impact regional and global markets.

The decline in volumes however has also opened up Southeast Asian markets to new suppliers. Russian and Iranian billet is increasingly common, alongside rebar from Turkey and the Middle East. In Vietnam, imports of Indian coil are now defining local prices more than imports from China, a situation that would have been unimaginable eighteen months ago.

Keep Reading



Lotte Legend Hotel Saigon
Address: 2A-4A Ton Duc Thang Street District 1 Ho Chi Minh, Vietnam (Map)
Telephone: +84 28 3823 3333 

Accommodation: There are a limited number of hotel rooms available for paid delegates and speakers at the Lotte Legend.  Please click here for more information.



This conference will be available in English and Vietnamese via simultaneous translation. Collect your headset at registration to use during the conference presentations.


What's included?

Fee includes: conference materials, lunch, refreshments, access to the conference presentations, and delegate list.



There are a variety of exciting sponsorship and advertising opportunities that help you meet your 2018 marketing objectives.  Target your company, products and service to a c-level highly motivated steel audience.

» Find out more

Asia Steel Markets 2018 H1 18 Apr 2018, Ho Chi Minh City, Vietnam

  • 07:30 - 14:30

    Plant Tour

  • 14:30-15:30


  • 15:30-17:00

    Opening Keynote Session

    Vietnamese and international steel experts will provide an overview of key trends and developments in Asian steel markets. Vietnam’s growth as a steel market in recent years has been dramatic. Can it be sustained? And what does that mean for local investment and trade? As Asia continues to lead changes in the global steel sector, this is having a growing impact on trade, breaking down traditional relationships and building up new ones. As trade becomes ever more important in the region, many countries are turning to protectionism, led by the recent example of the USA. How have flows changed, and how will they change in the future?

    Moderator: Mr Paul Mullins, Director - Kallanish Commodities

  • 17:00-19:00

    Welcome Cocktail Reception

Asia Steel Markets 2018 H1 18 Apr 2018, Ho Chi Minh City, Vietnam

Dr Nguyen Van Sua, Vice Chairman, Vietnam Steel Association

Dr Sua holds an undergraduate degree, and postgraduate doctorate in Metallurgy from Ostrava University of Mining. Between 1987 and 1993 he was Head of Research at the Institute of Ferrous Metallurgy. A year later, he joined the Ministry of Industry as an Expert for the International Cooperation Department. From 1996 to 2008 he held the position of Director of the Institute of Ferrous Metallurgy, and more recently, between 2009 and 2013, worked as Technical Advisor on a number of projects on Cleaner Production, Green Industry Development, and Energy savings in the steel industry in Vietnam. Dr Sua is the Vice Chairman of the Vietnam Steel Association since 2014.

Le Viet, First Deputy General Director, Southern Steel Sheets Company

Biography coming soon

Tan Ah Yong, Secretary General, South East Asia Iron and Steel Institute (SEAISI)

Tan Ah Yong graduated with a Bachelor of Economics (Hons) degree in Business Administration in 1972. He is a member of the Malaysian Institute of Accountants. Ah Yong is the Secretary General of the South East Asia Iron and Steel Institute (SEAISI) with its office in Shah Alam, Selangor, Malaysia. He assumed the position in January 2007. Prior to this, he was the Deputy Director General of the Malaysian Industrial Development Authority (MIDA), the government’s principal agency for the promotion and coordination of industrial development in Malaysia. He has extensive knowledge on industrial promotion and development strategies and was closely involved with the promotion and development of the iron and steel industry in Malaysia. He had also served for many years in the United States promoting and facilitating US direct investment into Malaysia.

En. Azlan Abdullah, Group Managing Director / CEO, Melewar Industrial Group Berhad

Azlan graduated from Trinity University, Texas, USA with a Bachelor of Science in Business Administration and Morehead State University, Kentucky, USA with a Masters in Business Administration. Azlan began his career in Citibank N.A in the World Corporate Group, a division within the Corporate Banking Group in 1983. After 5 years, he moved on to United Asian Bank which later merged with Bank of Commerce. In 1994, he rejoined Citibank Berhad as Vice President and Head of the Public Sector, a division in the Corporate Banking Group focusing on lending to government-linked companies (GLCs). Azlan is currently the Group Managing Director/Chief Executive Officer of Melewar Industrial Group Berhad and the Chief Executive Officer of Mycron Steel Berhad. He also serves as director of Langkawi Yacht Club Berhad and in several other private limited companies. In addition, he is a council member and the Deputy President of Malaysian Iron and Steel Industry Federation and an alumni member of International Association of Traffic and Safety Sciences based in Japan. He served 9 years as an Independent Director of HSBC Amanah Bank Berhad until May this year. Soon after, he was appointed to the Board of MIDF Investment Berhad as an Independent Director. 

Dr Sebastian Langendorf, CEO, JFE Meranti Myanmar Holding Pte Ltd

Sebastian has more than 15 years of experience in strategy, finance, operational, and legal roles. He has previously worked with a leading steel company, with a top strategy consulting firm, and with multilateral banks. Sebastian has a particular passion for emerging countries and he has strong experience in managing culturally diverse, cross-functional teams. Prior to setting up Meranti Steel (formerly Meranti Singapore), Sebastian spent five years with a leading steel company in Southeast Asia. Sebastian holds a doctor in law from Ruprecht-Karls University in Heidelberg, Germany, and an MBA from INSEAD in Singapore/France.

Nhat Thanh Vinh Nguyen, Export Sales Director, Ton Dong A

Nhat Nguyen starting my career in steel in 2011 as Site Engineer at Danieli Corporation in USA at an OCTG pipe making plant in Youngstown, Ohio. Nhat graduated Iowa State University USA with a major in Mechanical engineering and minor in business. Nhat is currently the Director of Export Sales Department at Ton Dong A Corp. (TDA), where he joined 6 years ago. He started his career at TDA as Project Engineer taking care of project coordination for Ton Dong A-Thu Dau Mot new plant. His team worked closely with all technology providers and contractors from tendering to contract signing and project execution for the 850,000 metric ton coating facility. After completing the first phase of Ton Dong A-Thu Dau Mot plant in 2015, Nhat was assigned as Export Sales Team Leader in TDA Export Sales Department. Since then, Nhat has been developing TDA’s higher quality galvalume products to new markets such as America, Australia, and Europe as well as maintaining share in traditional ASEAN market.

Jiang Li, Chief Market Analyst, Baosteel Iron and Steel Co., Ltd

Jiang Li is the market research team manager and chief market analyst of Baosteel where she has been with for over 20 years. Ms. Jiang spent half a year in 2001 at World Steel Dynamics as a visiting analyst. She has been invited to work as a fellow at Economics department of World Steel Association from June 2007 to Dec 2008. Now she is an active member and regular contributor at Economics Committee of World Steel Association. Jiang Li has a M.S. in Business Management and a B.A. degree in Management Science from Fudan University, China.

Ha Trinh Nguyen, Steel Analyst, Viet Dragon Securities Corporation

Trinh graduated from RMIT University with a major in Finance and Economics. She joined Rong Viet Securities in 2015 to cover building materials, construction and technology. Trinh actively monitors both listed and private steel stocks in the Vietnamese market and has made accurate forecasts and successful recommendations on a number of steel stocks. She also covers plastic pipe producers, construction contractors, telecommunication and technology firms in the Vietnamese stock market, most of which are the leading firms in their domestic industries. 

Anubhav Saxena, General Manager International Marketing, JSW Steel

Biography coming soon

Suzan Bilen, Market Research Analyst, Turkish Steel Exporters' Association

Suzan is a Market Research Analyst at Turkish Steel Exporters’ Association, a non-profit organization aiming to increase the export potential of the Turkish Steel Industry and to achieve a sustainable competitive strength in a global manner. She received her Bachelor’s degree in International Finance from Istanbul Bilgi University, Turkey in 2008 and her Master’s degree in International Business Administration with specialty in Marketing and Finance from University of Hamburg, Germany in 2011. She previously worked in Market Intelligence field in a leading global solar PV downstream company headquartered in Hamburg, Germany. She speaks fluent English and German.

Quoc Hai Phan, CEO, Ferominco Co. Ltd

Mr Hai Phan is an expert on mining, metals and construction business in Vietnam and South East Asia. He is the CEO of Ferominco since 2010, as well as SaigonScientists since 2014. Prior to that, from 2001 to 2004, he worked as a senior executive for Mining & Metals at the Bureau Veritas group covering Vietnam, Thailand, Malaysia, Singapore and Indonesia. In 2005, he started the role of general manager at Alfred H Knight group for four years. Currently, at Ferominco -- an international trading firm in semi-steel and steel making raw materials -- Mr Hai Phan represents Metinvest Group in Vietnam, as well as Trafigura, Adani group and CBB group.

Derek Langston, Senior Director, SSY Consultancy & Research Ltd

Derek Langston joined SSY Consultancy & Research in 2003 and was appointed Senior Director in 2011. During this time at SSY he has been based in the company's London and Singapore offices. The main focus of Derek’s work is the dry bulk shipping sector, where he specialises in trade flow analysis and also monitors fleet developments. SSY Consultancy & Research Ltd is part of the Simpson Spence Young group, one of the largest shipbroking organisations in the world -- with specialist teams working in 17 offices across the globe.

Ian Roper, CEO, SMM Singapore Pte


Ian Roper joined SMM (www.metal.com) in late 2017 to drive their international expansion and help bring their deep understanding of Chinese metals markets to a wider audience. Ian is a highly regarded industry analyst, with over 17 years experience in metals, starting at CRU in London. Since 2003 Ian was based in Shanghai, China initially with Steel Business Briefing and then Macquarie, before a five year stint at Rio Tinto running their iron ore analysis. Over 2010-2017 Ian worked as a sell-side analyst with CLSA and Macquarie based in Shanghai and Singapore.

Graeme Train, Senior Economist, Trafigura Pte Ltd

Graeme is Senior Economist for Trafigura, a market leader in the global commodities industry.  As head of base and bulk commodity research, he is responsible for helping to shape the company’s views on metal markets and the economic outlook, with a particular focus on China.  Prior to joining Trafigura, Graeme led the China side of Macquarie’s highly regarded commodity research team for five years, publishing research on bulk commodities and metals for institutional investors, corporate clients and bank’s internal investment and trading teams.  Graeme started his career at Steel Business Briefing, first as a China Analyst and later as Head of Asia Research.

Edric Koh, Head of Physical Market Sales Southeast Asia, LME

Head of Physical Market Sales for South East Asia, Edric is the key point of contact for our end user customers in Singapore and the surrounding region. Previously he worked at Mizuho Bank and was responsible for marketing commodity derivatives to corporate customers across the region. Edric is heavily involved in educating the end users of metal regarding the LME and hedging, and leads many of our training and regional seminars. In the early part of his career, he worked for a world-renowned airline, assisting in their jet fuel price risk management. Thus, enabling him to have a good understanding of end-consumers’ hedging requirements. 

Asia Steel Markets 2018 H1 18 Apr 2018, Ho Chi Minh City, Vietnam

Who is coming to Kallanish Asia Steel Markets 2018 conference? 

View the confirmed attendees for the 2018 event below. (View the 2017 event attendees by clicking here.)


Company Position Country
AC Whalan & Co. Pty Ltd Chairman Australia
Macsteel International Australia Business Development Manager Australia
AC Whalan & Co. Pty Ltd  General Manager Australia  
THC Holding (NSW) Pty Ltd Director Australia
Diproinduca Canada Limited - Canada
Diproinduca Europa Director of sales Canada
Baosteel Iron & Steel Co.,Ltd Chief Market Analyst China
Bloomberg Editor China
CMI Business Development China
Cumic Steel Limited Sales Representative China
Cumic Steel Limited Sales Director China
Euroports Shanghai Biz Dev Manager China
Oriental Trade International ltd. Business Manager China
Network Steel Shanghai Office General Manager China
Sinomaterial International Ltd Overseas Sales Manager China
Sinomaterial International Ltd China
SteelForce Far East Ltd. Trading Manager China
Sumec International Technology Co., Ltd. Manager China
Trafigura Pte Ltd Senior economist China
Yieh Corp. Shanghai - China
Smart Timing Steel Limited Chief Executive Officer Hong Kong
Kai Cheong Inc - Hong Kong
JSW Steel General Manager - International Marketing India
ISPAT INDO PT Director Indonesia
ISPAT INDO PT General Manager- Materials Indonesia
Mitsubishi Corporation RtM Japan Ltd. Manager - Iron Ore Department, Ferrous Raw Materials Division​  Japan
Lhoist Malaysia Sdn Bhd Senior Steel Market Manager - Asia Malaysia
Melewar Industrial Group Bhd Group Managing Director / CEO Malaysia
South East Asia Iron & Steel Institute Secretary General Malaysia
JFE Meranti Myanmar Co., Ltd. COO Myanmar
JFE Meranti Myanmar Co., Ltd. VP Sales & Marketing Myanmar
Myanmar Steel Association Chairman Myanmar
United Metallurgical Company (OMK) Leading analyst | Marketing and strategy department Russia
Al-Ittefaq Steel Prod. Co. CEO Saudi Arabia
Al-Ittefaq Steel Prod. Co. Owner Saudi Arabia
Al-Ittefaq Steel Prod. Co. General Manager - Sales & Marketing Saudi Arabia
Al-Ittefaq Steel Prod. Co. General Manager - Procurement Saudi Arabia
Al-Ittefaq Steel Prod. Co. Office Manager Saudi Arabia
International Enterprise Singapore (IES) Manager - Metals & Minerals Division / Trade Promotion Group Singapore
JFE Meranti Myanmar Holding Pte Ltd CEO Singapore
LME Head of Physical Market Sales Singapore
LME Head of Asian Electronic Trading Singapore
Mitsubishi Corporation RtM International Pte Ltd Senior Manager Singapore
SMM Singapore Pte CEO Singapore
Rio Tinto Senior Analyst – Market Analysis Singapore
Rio Tinto Principal, Market Analysis Singapore
Rio Tinto Pte Ltd Analyst Singapore
Tivlon Technologies Private Limited China Steel/Iron Ore Consultant Singapore
Network Steel International Sales Spain
Network Steel Commercial Director Spain
Eaststeel Managing partner Switzerland
Thai Metal Trade Public Company Limited Procurement  Manager Thailand
Thai Metal Trade Public Company Limited VP - Sales & Marketing Thailand
Thai Metal Trade Public Company Limited EVP - Business Strategy & Planning Thailand
Vesuvius (Thailand) Co., Ltd Area Director Flow Control & Adv Refr South East Asia Thailand
Al Ghurair Iron & Steel LLC (AGIS) Deputy Manager - Marketing United Arab Emirates
SSY Consultancy & Research Senior Director United Kingdom
Hadley Group Head of Procurement United Kingdom
Ferominco Co. Ltd Director Vietnam
JFE Steel Vietnam Co., Ltd. President Vietnam
JFE Shoji Trade Vietnam Co., Ltd​  General Manager Vietnam
Metal One (Vietnam) Co Ltd Sales Executive Vietnam
Metal One (Vietnam) Co Ltd Sales Manager Vietnam
NS BlueScope (Vietnam) LimitedCountry President Country President Vietnam
Paul Wurth Vietnam Co. Ltd. Assistant General Director Vietnam
Pomina Steel Joint Stock Company Purchasing Manager Vietnam
Pomina Steel Joint Stock Company General Director Vietnam
Viet Dragon Securities Corporation Steel Analyst Vietnam  
Ton Dong A Export Sales Director Vietnam
Southern Steel Corporation First Deputy General Director Vietnam
Vientam Steel Association Vice chairman Vietnam
Toan Thang Steel Co.,Ltd President & CEO​ Vietnam


This list was last updated on the 21th March 2018. Do you see an error in the list - please get in touch at info@kallanish.com to let us know.


2017 Asia Steel Markets Attendees 

This is the Kallanish Asia Steel Markets 2017 attendee list below. 

Company Position Country
CMC Cometals Company Manager Australia
Steelforce Far East Ltd Managing Director Belgium
Kallanish Managing Editor China
Network Steel Director - Shanghai China
Navex Asia Ltd Trader China
Cvaceros AG Shanghai Asst Chief Representative China
Cvaceros AG Shanghai Chief Representative China
Shanghai Flame Steel Material Co Managing Director China
Navex Asia Ltd Managing Director China
Navex Shipping Partnership Ltd President China
Trafigura Pte Ltd Senior Economist China
Tangshan Grand Faith Steel Co., Ltd Sales Manager China
Metso Minerals Oy Procurement Finland
Kranunion GmbH Chief Representative Germany
Kranunion GmbH Product Manager Germany
Primex Steel Trading GmbH  Managing Director Germany
Network Steel Suisse AG Manager Germany
Steelforce Far East Ltd Trading Manager Hong Kong
European Metal Recycling Ltd Director Hong Kong
CMI FPE Limited Corporate Communication India
CMI FPE Limited Chief Operating Officer India
Indrox Global Pvt. Ltd Sr. General Manager India
Indrox Global Pvt. Ltd Sr. General Manager India
Indrox Global Pvt. Ltd Director India
Shardul Amarchand Mangaldas & Co Partner India
Japan Metal Daily Staff Writer Japan
Nippon Steel & Sumikin Research Institute Researcher Japan
Lhoist Malaysia Sdn Bhd Senior Steel Asia Market Manager Malaysia
Roba Metals B.V. Senior Account Manager Netherlands
Roba Metals B.V.  Managing Director Netherlands
Meranti Singapore Pte. Ltd. CEO Singapore
Macquarie Commodity Strategist Singapore
Noble Resources International Pte Ltd Analyst Singapore
Marubeni-Itochu Steel Chairman Singapore
Kwan Tak International Pte Ltd. Deputy General Manager Singapore
DSA resources Director Sales Asia Pacific Singapore
Kubach & Sambrook (Pty) Ltd. General Manager South Africa
Network Steel International Sales Spain
Network Steel Vice President Spain
Network Steel President Spain
Joo Shun Co., Ltd Director Taiwan
Taiwan Court General Manager Taiwan
Paul Wurth International Managing Director Taiwan
Vesuvius (Thailand) Co., Ltd Area Director S. East Asia Thailand
European Metal Recycling Ltd Country Head Thailand
Tata Steel (Thailand)  President & CEO Thailand
Turkish Steel Exporters Association Market Analyst Turkey
Al Ghurair Iron & Steel Deputy Manager - Marketing UAE
SSY Consultancy & Research Senior Director UK
Kubach & Sambrook (Metals) Limited Director UK
The Coeur d'Alenes Company Manager  USA
DVS Steel CMC Vietnam Agent Vietnam
Hoa Sen Group Chairman - Board of Directors Vietnam
Hoa Sen Group General Director Vietnam
Hoa Sen Group Deputy General Director Vietnam
Hoa Phat  General Director Vietnam
Vesuvius Vietnam Sales Manager Vietnam
Vientam Steel Association Vice Chairman Vietnam
Vietnam Steel Corporation Chairman Vietnam
Ferominco Co. Ltd; Director Vietnam
NS BlueScope (Vietnam) Limited Vice President Vietnam
NatSteelVina Co., Ltd Commercial Manager Vietnam
NatSteelVina Co., Ltd General Director Vietnam
Marubeni-Itochu Steel Vietnam Co. Ltd General Director Vietnam
The Rep Office Tenova S.P.A. General Manager Vietnam
NS BlueScope (Vietnam) Limited Country President Vietnam
Tenova Vietnam Co., Ltd Chief Representative Officer Vietnam
Vietnam Steel Association Representative - HCMC Vietnam
Vietnam Steel Association Chairman Vietnam
Southern Steel Corporation General Director Vietnam
Phu My Flat Steel Company General Director Vietnam
Ton Dong A Corporation Chairman & CEO Vietnam
Toan Thang Steel Co., ltd Chairman Vietnam
Pomina Steel Corporation Deputy General Director Vietnam
Pomina Steel Corporation Deputy General Director Vietnam
Pomina Steel Corporation Director Vietnam


This list was last updated on the 14th March 2017. Do you see an error in the list - please get in touch at info@kallanish.com to let us know.

Asia Steel Markets 2018 H1 18 Apr 2018, Ho Chi Minh City, Vietnam

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