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July, 20th 2017

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Middle East Steel Markets 2017

Steel 04 Oct 2017, Dubai, United Arab Emirates 2 days 650.0 (Super Early Bird)

Join the Kallanish Middle East Steel Markets 2017 conference this 4-5th October 2017 in Dubai. In 2016 the Middle East retook the title of world’s fastest-growing region for crude steel production, as its four largest-producing nations recorded a combined 7.6% year-on-year output increase to 29.03 million tonnes, according to worldsteel data.


Download the Review

Read our 3 page Middle East Market review written by our KallanishSteel Middle East Editor, Adam Smith.

  • Trade defence
  • Steel market adapts to lower oil prices
  • UAE re-rollers bounce back
  • Iran emerges as semis export powerhouse
  • Can scrap offset DRI woes?
  • Egypt gradually tackles economic problems
  • Turkey considers future trade relationship with MENA



Conference Topics

This two day conference will address the following questions and issues in 9 detailed sessions: 

  • Oil Prices and Steel Markets - How has the Middle East adapted to the oil downturn?
  • Evolving Raw Materials - Will gas supply and currency issues continue to hamper DRI output? Can HBI imports and regional scrap supply continue to be an alternative?
  • Trade Defence - Is the time finally right for the region to put measures into place?
  • Iran Steel Focus - What are the prospects for Iranian steel demand and supply? Is the capacity expansion target of 50 million tonnes/year achievable?
  • Saudi Arabia - To what extent has Saudi Arabia successfully implemented recent reforms to move away from dependence on oil, and what is its outlook for steel demand?
  • Turkey to become anet flat steel exporter - How likely is Turkey to expand its flats supply to the Middle East as the region’s economies mature, given domestic suppliers are increasingly satisfying longs demand?
  • Egypt market focus - To what extent will domestic steel supply and demand benefit from improved natural gas supply and infrastructure projects? 

All these topics and more are set to be discussed at Kallanish’s Middle East Steel Markets 2017 in October. 


Who attends?

This event offers an unparalleled opportunity to network with top executives from the regional steel market as well as the global steel supply chain.

Trading companies, Steel producers, Steel service centers, Banks and financial institutions, Mining companies, Industry consultants, Recylcers, Frieght & Logistics, Brokers, Fund Managment, Engineering Companies, Industry Associations, Government


Sponsorship & Exhibiting

Sponsorship and exhibition packages at Kallanish events offer the opportunity to increase your brand awareness, raising your company profile pre event, during the event and post event. A range of options is available to suit any budget and can be customised to suit your needs.

» Find out more




The Address Dubai Mall
Address: 5-STAR, P.O. Box 31166, Dubai, UAE, GPS Location: 25.199777,55.27732m
Phone: + 971 4 438 8888 

Located at the heart of trendy Downtown Dubai, overlooking the world’s tallest tower, Burj Khalifa, and attached to The Dubai Mall, one of the largest shopping and entertainment destinations in the world, Address Dubai Mall, Downtown Dubai is always in vogue.


Sponsors and Partners


Platimum Sponsor

Silver Sponsor


Middle East Steel Markets 2017 04 Oct 2017, Dubai, United Arab Emirates

  • 08:00-09:00


  • 09:00-10:30

    Session 1: Setting the Scene


    Middle East and North Africa (MENA) economic outlook

    • How have GCC economic adapted to lower oil prices?
    • Have Egyptian economic prospects improved given gas discovery and currency flotation?
    • What is the outlook for Iraq’s economy once ‘ISIS’ is defeated?
    • Has Algerian economic growth hit a snag?

    MENA steel market outlook

    • How has the region’s steel market performed in 2017?
    • What are main opportunities and threats foreseen for 2018?
    • Where will UAE demand come from post-Expo 2020?
    • Has the region learnt from over-investing into new capacity?
    • Will MENA steel demand continue to rely on oil or is diversification being stepped up?
  • 10:30-10:45

    Coffee Break

  • 10:45-12:15

    Session 2: GCC steel markets adapt to the oil downturn


    Saudi Arabia steel responds to reduced demand

    • How have producers adapted to reduced oil-funded steel demand?
    • To what extent have mills’ pricing policies become more flexible as a result of increased competition?
    • What is the prospect for Saudi exports following the issuing of the first export licences?
    • Will the China-origin billet import uptrend continue?
    • Opportunity for local wire rod producers to displace imports from China

    Improving margins for GCC re-rollers

    • How higher global prices have allowed re-rollers to regain regional market share. Is this trend sustainable?
    • Is sourcing billet from regional producers, such as UAE, Oman and Iran, the new norm?

    Prospects for Middle East pipemakers

    • Will the oil price recovery stimulate investment and Middle Eastern pipe demand?
    • Outlook for regional construction and industrial pipe demand

    Is GCC finally using trade defence measures?

    • Prospects for regional trade defence following launch of first steel investigations
    • Will new UAE trade law lead to probes separate from GCC?
    • Why the push for trade defence now after so many years of talk?
    • What is the outlook for steel prices in the region?
  • 12:15-13:30


  • 13:30-15:30

    Session 3: Evolving raw materials


    Prospects for iron ore pellet supply

    • To what extent are pellet suppliers meeting demand from DRI producers?
    • Are current high pellet premiums sustainable?

    Adapting to short DR-pellet supply

    • How have pellet shortages and high pellet premiums impacted Middle East DRI output?
    • Has the region taken steps to alleviate gas shortages that hamper DRI production?
    • Has the region taken steps to alleviate gas shortages that hamper DRI production?
    • To what extent has local scrap use increased to offset tighter pellet availability?
    • Are HBI imports from Malaysia seen as a sustainable alternative to regional output?

    UAE as a scrap supplier

    • Will supplies to UAE/GCC steelmakers continue to grow?
    • Prospects for scrap exports to the Indian subcontinent

    Prospects for increased domestic DRI supply in Egypt

    • Progress of Ezz Steel DRI plant ramp up
    • Effect of greater DRI availability on Ezz Steel’s steelmaking
    • Outlook for Egyptian DRI production/supply
  • 15:30-15:45

    Coffee Break

  • 15:45-17:00

    Session 4: Panel discussion


    What direction is the Middle East market heading in?

    • Trade Defence
    • Price Defence
  • Trade Defence
  • Steel market adapts to lower oil prices
  • UAE re-rollers bounce back
  • Iran emerges as semis export powerhouse
  • Can scrap offset DRI woes?
  • Egypt gradually tackles economic problems
  • Turkey considers future trade relationship with MENA

Download the Middle East Steel Market Review written by our KallanishSteel Middle East Editor, Adam Smith.

  • 08:00-09:00


  • 09:00-10:30

    Session 5: Middle East finance


    Credit market overview of GCC

    • Sovereigns’ credit profile developments and impact on budgets
    • Alternative financing models for steel-consuming infrastructure projects

    Middle East steel financing and investment

    • Is the Middle East still an attractive location for steel investment?
    • What are the financing options available to steel investors?
  • 10:30-11:00

    Coffee Break

  • 11:00-13:00

    Session 6: Middle East and North Africa steel markets


    Egypt market focus

    • Will government eventually reduce gas prices for steelmakers? How crucial is this for DRI producers?
    • The prospects for increased domestic steel production and reduced need for billet imports
    • Will increased dollar reserves make raw materials imports more affordable?
    • The impact on imports of Egypt’s rebar and wire rod anti-dumping investigation
    • To what extent will steel production and consumption benefit from natural gas supply improvement?
    • Progress of infrastructure/construction projects, such as Egypt’s much-touted new capital city

    Algeria steel demand potential

    • What is the outlook for Algerian steel demand?
    • Will imports cease following the launch of new capacities?
  • 13:00-14:00

    Lunch Break

  • 14:00-15:30

    Session 7: Iran looks to exports to offset sluggish local demand



    • Will Iranian semi-finished product exports continue to grow?
    • When will Iran’s local construction sector recover?
    • Is the 50 million tonnes/year crude steel capacity target by 2025 achievable?
    • How is Iran’s oil & gas sector modernisation progressing?
    • To what extent have steel imports risen post-sanctions?
    • To what extent has access to finance improved?

    Raw Materials

    • Will Iran emerge as a pellet exporter in the short-term?
    • Has Iran re-emerged as an iron ore supplier to China post-sanctions?
    • Have Iranian steelmakers increased the scrap content in their feedstock mix?
  • 15:30-15:45

    Coffee Break

  • 15:45-16:45

    Session 8: Turkey market focus

    • Crude steel production rebounded in 2016 and Q1 2017 after three years of decline. What is driving this?
    • Can Turkish EAF mills sustain their improved competitiveness as a result of higher iron ore and Chinese steel prices?
    • Will Chinese billet imports return to Turkey and depress scrap prices once again?
    • How are Turkish rebar mills reacting to being shut out of traditional markets such as the US, UAE and Egypt?
    • Will Turkey finally increase its flat product capacity utilisation and direct output to export, for example to the Middle East to replace reduced longs supply?
    • To what extent have Turkish mills preferred to export billet over rebar this year?
    • Has Turkish local scrap supply increased to ease the impact on mills of fluctuating US scrap prices?
  • 16:45-17:30

    Session 9: World economic and steel outlook

  • 17:30-17:45

    Conference Closing

    • Closing Remarks
    • Final Questions

Middle East Steel Markets 2017 04 Oct 2017, Dubai, United Arab Emirates

Rayed Abdullah Al Ajaji, CEO, Universal Metal Coating Company Limited

Rayed holds a B.S. and M.S. in Industrial Engineering and Management Engineering from University of Miami, Florida. He has over 20 years of experience in various sectors of steel industry in Saudi Arabia (flat and long products), covering commercial, technical, trading and business remodelling. Started as an Industrial Analyst at SABIC, he assumed greater responsibilities as Sales Manager at Universal Metal Coating Company Limited, Vice President at Al Rajhi Steel Industries and General Manager at Muhaidib Building Materials before he took charge as CEO of UNICOIL in 2013. Faced with the challenge of excessive dumping of imported and inferior quality products in the GCC and in specific to Saudi market, it was a challenging task for Rayed to put the coil coating industry in Saudi Arabia on a path of revival. It involved many external and internal challenges such as setting national techno-commercial standards, activation of WTO regulations, establishing an educational reference of metal coating industry in the region apart from carrying out organization restructuring and diversification of technical and innovative products. 

Abu Bucker Husain, CEO of Al Ghurair Iron & Steel

Abu Bucker Husain is the CEO and also a member of the Board of Directors of AGIS. He earned his Bachelors Degree in Commerce  Accounting from Mumbais Sydenham College in 1994 and his Membership in The Institute of Chartered Shipbrokers (ICS) in London, UK in 1996. In 1997 Abu Bucker joined the MBA program at Boston Universitys Graduate School of Management in USA, specializing in International Corporate Finance. After graduating from Boston University, Mr. Husain took up his first position with American International Group Inc. as a Management Associate (MA) at the Companys Regional Controllers Office at Wall Street, New York, USA in 1999. Between Jun 2000 and Jan 2006 he graduated from the MA program and was promoted as Assistant Vice President, wherein he was responsible for managing Financial and Accounting aspects of a $400 Million Dollar Division. In early 2006, Abu Bucker Husain was certified by The Accounting and Auditing Organization for Islamic Financial Institution (AAOIFI), Bahrain as an Islamic Professional Accountant and was asked by the Group to take charge as Chief Financial Officer of AIG Takaful, a new $100 million strategic initiative of Islamic Insurance concept grounded in Islamic Principles of Banking transaction and observes the rules and regulations as specified by Sharia (Islamic law). After acquiring invaluable expertise by working for global corporate majors, in April 2007 Abu Bucker Husain has joined Al Ghurair Iron  Steel L.L.C, a $100 Million Steel Cold Rolling and Galvanizing Complex the first of its kind in U.A.E.

Salam Al Sharif, President, Bureau Middle East Recycling


Engr. Salam Al Sharif has 30 years field experience in business.  He graduated in 1984 from Texas A&M University with a double major in Civil and Metallurgy Engineer, and worked as Civil Engineer for two years. He joined the family business in 1986 and has helped boost business volumes tenfold and acquired domestic and international recognition in the Metal Industry. Extensive knowledge and exposure in the metals field has given him an accumulated experience of 65 years, especially when he has worked hand in hand with his father, the late Chairman Mahmoud Al Sharif and now with the 3 younger brothers. He is now serving as Chairman of Sharif Group and leading the 3rd generation team into a succession plan to the 4th generation. During his career he has held several positions at the Bureau of International Recycling (BIR) from a Board Member to Vice President and Middle East Representative and is currently serving as Chairman of the Ambassadors Committee.  He is also involved in spearheading the Bureau of Middle East Recycling (BMR), a non-profit organization representing suppliers/traders in the Middle East recycling industry. Sharif Metals was established in 1963 as a family-owned company and the pioneer recycler of ferrous and non-ferrous metals in the Middle East region with 11 scrap yards across GCC and the Mediterranean. The company recycles full range of ferrous and non-ferrous scrap metals and is a producer of secondary Aluminum and Lead Alloys in the GCC. Engr. SALAM AL SHARIF is frequently been invited as ‘Guest Speaker’ in different renowned local and international forums in the recycling and environmental industries.

Bahador Ahramian, MD, Yazd Rolling Mill / Member of Board ISPA

Coming Soon.

Keyvan Tehrani, Chairman of Foreign relations, IROPEX


Coming Soon.

  • Contact on:

Rudi Leleu, Director International Trade, Dentons


Rudi Leleu is the director of international trade based in Dentons' Brussels office. As a system analyst by education and through his experience as a case officer in the European Commission's Directorate- General for Trade and several renowned international law firms for over 20 years, Rudi gained invaluable practical experience and an exceptional level of expertise in the areas of anti-dumping, anti- subsidy and safeguard measures. He is recognised by his peers and clients as one of the leading experts in the field. Rudi concentrates on all aspects of international trade policy with an emphasis on trade defence instruments within the framework of WTO. He represented countless clients in trade remedy proceedings before the EU institutions and other major investigating authorities worldwide. As the client's individual economic situation with regards production and sales has a major impact and is the main decisive aspect of the outcome of trade defence investigations, Rudi focuses on a detailed structural analysis of the client's specific situation. This unique skill allows him to develop the best individually tailored legal strategy based upon the results of such analysis and gives him the opportunity to assist his clients in an accurate preparation of detailed replies to the investigating authorities' inquiries and offer them expert assistance throughout the entire course of the proceeding. 

John Short, CEO, Steel Derivatives

John is a dynamic, entrepreneurial CEO with 29 years of commodity risk & trading management and investment banking success. He is a strategic thinker with an accomplished academic record, including an award-winning MBA from the University of Oxford. John has readied 4 businesses for IPO / exchange listing (NASDAQ, ASX, BSE) and RTOs (LSE, ASX). He is widely travelled, an experienced public speaker, and published author in steel supply chain risk management. Over the past 25 years John has managed US$ 0.5-1.5 billion enterprises in Europe & Middle East with franchises in Africa, India, US & China.  He is the architect and author of the world’s most successful commodity derivatives contract; Trades $50bn daily. John has held sales and procurement executive positions in sectors such as oil & gas, automotive, power, packaging, logistics, and construction. John has a strong Middle East metals supply chain heritage and a 25 years resident in UAE with extensive understanding of regional risk.

Middle East Steel Markets 2017 04 Oct 2017, Dubai, United Arab Emirates

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Launch Promo Super Early Bird Early Bird Full Price
End Date 25 May 2017 21 Jul 2017 07 Sep 2017 03 Oct 2017
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Final price in : 650.0

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