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September, 24th 2017

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Europe Steel Markets 2017

Steel 14 Nov 2017, Madrid, Spain 2 days 685.0 (Early Bird)

Join the Kallanish Europe Steel Markets 2017 conference this 14-15 November 2017 in Madrid for an executive-level 2-day conference, in partnership with UNESID.  Spain is the fourth largest crude steel producer in Europe and the second largest market for automotive production. The country is particularly interesting due to its geographical position, the importance and strength of its European steel trade, but also as one of the largest importers of flat products and exporters of long products. At ESM17, the European steel market will be analysed within the frame of international developments, shedding light on the outlook for 2018, as well as the future developments and opportunities for European mills and distributors globally.

Attendees of this event will benefit from senior level speakers, detailed conference presentations, and top quality networking. Register to attend at the Launch Promotion Rate and you will secure your place at this conference, at the very best price possible.


Conference Topics


  • 2018 outlook for steel demand
  • The automotive sector: how long will the recovery last?
  • Long products: how competitive are EU mills?
  • Trade: the global battle and its effect
  • EU steelmakers: is the consolidation and reorganisation process over?
  • China: a view of the market leader
  • Raw materials: average 2017 levels and 2018 expectations




Hesperia Madrid

Address: Paseo de la Castellana, 57 28046 Madrid, Spain
Phone: +34 912 10 88 00


The Hotel Hesperia Madrid is a first class 5 star establishment, located right on El Paseo de la Castellana in Madrid, in the heart of business, shopping and culture of the city.




This event offers an unparalleled opportunity to network with top executives from the regional steel market as well as the global steel supply chain.

Trading companies, Steel producers, Steel service centers, Banks and financial institutions, Mining companies, Industry consultants, Recylcers, Freight & Logistics, Brokers, Fund Management, Engineering Companies, Industry Associations, Government

» See a sample attendee list




Sponsorship and exhibition packages at Kallanish events offer the opportunity to increase your brand awareness, raising your company profile pre event, during the event and post event.

A range of options are available to suit any budget and can be customised to suit your needs. Choose from advertising, an exhibition booth, or one of our highly competitive corporate sponsorship packages.  All packages include pre-event, onsite, and post-event exposure to the engaged and high relevant delegates in attendence. 

» Find out more




There are a limited number of media partner opportunities available for qualified organisations. To apply for a media partnership position please get in touch on the details below.

» Media partners apply here

Europe Steel Markets 2017 14 Nov 2017, Madrid, Spain

The Europe Steel Markets 2017 conference programme is below.  

  • 12:00-14:30


  • 14:30-16:00

    Welcome & Keynote Session - Key Strategies for the European Steel Industry

    A thought-provoking analysis of the challenges ahead for the European steel industry, including issues with overcapacity, trade barriers and the new frontiers of consolidation among steelmakers in the continent.

    Keynote Presentation:
  • 16:00-16:30

    Coffee Break

  • 16:30-18:00

    Session 2 - Raw Materials & Energy: 2018 Expectations

    Take a forward look into 2018 for Steel-Making Raw Materials where speakers will discuss 3 main areas: Chinese Iron Ore, the Turkish Scrap Markets, and CIS Pig Iron.

  • 18:00-19:00

    Cocktail Reception

  • 08:00-09:00


  • 09:00-09:45

    Keynote Speeches

    • 2017 steel market review, producers prospective
    • The European longs market within the international context
  • 09:45-11:00

    Session 3 - Long Products: Competition & Export Markets

    European rebar producers have had to find alternative destinations for their exports in 2017 due to the reduction in exports to Algeria, how can they increase their competitiveness in the competitive global market?

    • The global rebar market: what challenges ahead for domestic sales and new export destinations?
    • Algeria: an overview of the market and an analysis of potential future opportunities
    • The European wire rod market in transition
  • 11:00-11:30

    Coffee Break

  • 11:30-13:00

    Session 4 - Flat Products and the Global Trade Battle

    With the imposition of new trade barriers affecting mainly the flats sector, the trade and domestic supply have changed in 2017. What will 2018 look like? 

  • 13:00-14:30


  • 14:30-14:45

    Keynote Speech

  • 14:45-15:30

    Session 5 - Panel Discussion: The Good, The Bad, and The Ugly

    Interactive panel discussion about EU prices, demand and developing trade issues.

  • 15:30-16:00

    Coffee Break

  • 16:00-17:00

    Session 6: Case Studies: An Insider's View

    Showcase of a number of interesting new developments and success strategies from across Europe, creating new opportunities within the global steel sector.

    • Case Study 1: Expanding in the Iberian market, the strategy of growing in a market that is currently coming out of a long crisis.
      Grupo Hierros Anon
    • Case Study 2: British Steel building strong futures - a phoenix rises
      Peter Bernscher – CEO, British Steel
    • Case Study 3: The automotive market and the latest boom of Spanish production
    • Case Study 4: Digital transformation - the future of steel today

The conference programme was last updated on the 7th September 2017.

Europe Steel Markets 2017 14 Nov 2017, Madrid, Spain

Andres Barcelo, Director General, Unesid


Andres Barcelo is the CEO of UNESID, the trade association of the Spanish steel industry. It gathers all the Spanish steelmaking companies, as well as the biggest share of downstream steel processing companies. Before being appointed CEO in 2009, he was in charge of Trade Policy and Statistics, dealing with international issues between 2003 and 2009. Graduate in Physics, with an MBA, he had previously worked for a mining company, a capital equipment firm and a steelmaker. He also served in the public sector as Senior Manager in a state-owned holding and as Pre-Accession Adviser in Poland, dealing with coal & steel restructuring programs. He is President of the External Relations Committee EUROFER, and member of the European Economic and Social Committee (EESC) and AENOR.

  • Contact on:

Jesús Izcue, President, ArcelorMittal Spain

Biography coming soon

Peter Bernscher, CEO, British Steel


Peter took up the role of CEO at British Steel in May 2017. He has 30 years experience in the steel industry, having held numerous board and director positions with global technology and capital goods group Voestalpine. Peter has a wide and varied knowledge of the steel sector. His most recent post was as Executive Board Member of Voestalpine’s Metal Forming Division. Previous positions in the company include a CEO role in the Dutch Voestalpine Polynorm Group and a Managing Director position in the Steel Division’s International Service Centre Organisation. He spent several years as Executive Board Member of Metalservice Group – a Voestalpine joint venture in Italy. Peter obtained a Masters in Business Administration (MBA) in 2006.

  • Contact on:

Li Xinchuang, President, China Metallurgical Planning and Research Institute

Li Xinchuang's positions include a special allowance approved by the State Council, Professorate Senior Engineer, Vice Secretary-General of China Iron & Steel Association (CISA), President and Chief Engineer of China Metallurgical Industry Planning and Research Institute (MPI), Director of Technical Economics Branch of the Chinese Society for Metals.

Karl Tachelet, Director International Affairs, EUROFER


Karl has been Director at the European steel association EUROFER (Brussels), responsible for international relations since April 2007. Prior to joining EUROFER, Karl worked for Arcelor Corporate (Luxembourg) in the International Affairs department (2001). Karl worked in Central sales organization of Sidstahl in Ghent (1997- Flat carbon steel Sector of Arbed) and then joined the Marketing Services in 1999. In 1994, Karl was in charge of the sales coordination for cold-reduced sheets in Central sales organization TradeARBED (Luxembourg). In 1989, Karl was employed in the legal service at steel producer Sidmar - Arbed group (Ghent). Karl has a Law degree from the University of Louvain (1987) and from the College of Europe, Bruges (1988).

Jens Bjorkman, Head of Ferrous, Stena Metal International


Coming Soon.

  • Contact on:

Georges Kirps, Director General, EUROMETAL


Georges started a steel business career in Luxembourg in the financial department of ARBED. Afterwards, he joined TRADEARBED, the Sales Company of ARBED Group. Next, he was in charge for the development of steel distribution in ARBED Group. In 1995, Mr Kirps entered the Management Board of PROFILARBED, ARBED’s Long Products producing units, with responsibility for Steel Distribution and Marketing. At the merger of ARBED, ACERALIA and USINOR into ARCELOR in 2002, he  got put in charge as Executive Vice President Strategy, Logistics and Synergies for ARCELOR Distribution, Trading and Transformation. Since 2005, he is the Director General for EUROMETAL, the European Federation of Steel , Tubes and Metal distribution and trading. EUROMETAL gathers 18 national steel distribution federations representing 1 600 European steel distributors, steel service centers and steel traders, to a large extent mostly independent and family owned small and medium sized enterprises.

  • Contact on:

Steven Randall, Independent Consultant


Steven is an independent consultant with over 25 years’ experience working for the steel industry and its supply chains. Steven started his career as a strategy consultant in 1988, working for over eleven years with Hatch Beddows in Europe and North America, specialising in steel industry projects. Following this, he joined Steelscreen, an independent metals e-marketplace, as its UK General Manager. In 2001 Steven took on the role of Director of Strategy at Corus, the major European steel producer acquired by Tata Steel in 2007, where he was responsible for the Group’s corporate strategy and planning activities for over four years. After leaving Corus Steven co-founded The Steel Index (TSI), a specialist ferrous price information service, which he built into a multi-million $ business over the following ten years. TSI was acquired by S&P Global Platts in 2011, following which Steven continued as TSI’s Managing Director for four years before being appointed as the Director of Global Content (pricing, news and analysis) for Platts metals and TSI. He left this position in 2016 to return to consulting. Steven holds an MA in Mathematics from Cambridge University.

  • Contact on:

Ersun Ozdemirel, Export Manager, Borcelik Celik Sanayii


Ersun is the export manager at Borcelik, a joint venture between Borusan Holding of Turkey and ArcelorMittal. After earning his degree in Business Administration in 1997 from Middle East Technical University (METU), he started work in the finance sector for 3 years in the corporate marketing division. Later, he completed his masters degree at Duquesne University in Pittsburg, USA. Following this, he joined Borcelik, which is a re-roller specialized in cold rolled and coated flat steel focused on the automotive, consumer (white) goods, radiator and construction sectors. He started in the purchasing division and was responsible for Hot Rolled Coils (HRC) and Zinc (Zn) purchasing and supply agreements. Later, he joined the sales division wher he now has responsibility as export manager. Under his leadership, Borcelik has become of the biggest exporters of Cold Rolled (CR) and Hot-dip Galvanized (HDG) flat steel, mainly to North America, European Union, Middle East and CIS countries.

Grupo Hierros Añón

Coming soon

Daniele Papa, Senior Sales Manager - Vice Director Coil and PPGI Division, Marcegaglia Carbon Steel

Daniele was born in Rome, Italy on 22 July 1973. He has been in the steel industry for over 17 years, where he has acquired extensive international experience. Daniele is a senior sales manager at Marcegaglia group, a leading worldwide industrial group in the steel processing sector. Daniele has held his current position since March 2015, managing and coordinating the sales team of Coils and PPGI division globally. Previously, Daniele worked as purchasing director for an Italian steel service center sourcing and developing strategic business partnerships. He graduated with summa cum laude from “University of Rome - La Sapienza” with a degree in Business and Economics.He currently resides in Modena with his wife and their two children, is interested in sports, international culture and is trying to learn the Finnish language. You can reach him at daniele.papa@marcegaglia.com.

Simone Jordan, Chairman, International Steel Trade Association

Biography coming soon

Lex Coenen, General Manager, NovioStaal

Lex started his career in steel in 1971 as a salesman for Dikema en Chabot BV In Rotterdam (NL), a subsidiary of the former Cockerill Ougrée steel works, now part of ArcelorMittal Europe. After 1984 he established the sales office and was appointed as Managing Director of SSAB Swedish Steel NV in the Netherlands. During his almost 11 years as Managing Director he also built a steel service center for SSAB in the Netherlands for organic coated steel sheets, named Prelaq Staal BV. In 1990 he also became responsible for the Belgian sales office of SSAB. In 1995 he left the Swedish Steel Group and started his own company NovioStaal, in the Netherlands. NovioStaal is focused on special steel grades and products like weather resistant S355/CorTen coils and sheets as well as high tensile steel like S700MC. The company is active as a trader and stockholder with it’s own warehouse. In addition NovioStaal represents a number of German and Italian steel manufacturing companies in the BENELUX. Lex is married and has two sons.

Darren O'Riordan, Director, Stemcor Ansteel

Darren is the Stemcor Director of the joint venture with Ansteel one of China's biggest steel companies and a world­-class steel producer; responsibly exporting quality products globally. Since joining Stemcor in 1997, he moved quickly up the ranks increasing his responsibilities through a series of top­-management assignments as the group opened new trading and distribution offices and increased its turnover and tonnages based out of Germany, UK, Italy, and then Spain. Prior to Stemcor he spent 9 years working in the UK carbon and stainless steel retail stockholding sector. He has been in the steel industry since 1988.

Alberto Xodo, Deputy Head of Ferrous, LME

Alberto, Deputy Head of Ferrous at the LME, has worked on various strategic initiatives of the Exchange, including the new steel futures contracts. He joined the London Metal Exchange in December 2014. Previously, he was working in the Transaction Services team of PwC with focus on strategy consulting and commercial due diligence for the Financial Services industry.

Guillermo Magnasco, Head of Europe - Flat Products, Interfer Steel and Commodities

Biography coming soon

Europe Steel Markets 2017 14 Nov 2017, Madrid, Spain

The Kallanish Europe Steel Markets 2017 delegate list is not available at this point in time.   We have compiled the data from the 2016 Kallanish Europe Steel Markets conference for your below.

  • Attendees by Country
  • Attendees by Business Type
  • Attenee Company Names & Job Titles


2016 Attendees by Country




2016 Attendees by Business Activity



2016 Attendees Job Titles & Company Names


Job Title



General Manager ArcelorMittal C.L.N. s.p.A. Italy
Purchasing Specialist Borusan Mannesmann Turkey
Purchasing Manager Borusan Mannesmann Turkey
Sales Manager Broekman Logistics Division BV Netherlands
Sales Representative Broekman Logistics Division BV Netherlands
Analyst Corporate Credits Credit Europe Bank NV Netherlands
Account Manager Credit Europe Bank NV Netherlands
Managing Director ESA Consulting France
Group Procurement Manager Icopal ApS Denmark
General Manager Infosteel Belgium
Commercial Director John Parker & Son Ltd United Kingdom
Purchasing Manager John Parker & Son Ltd United Kingdom
Trader Manuchar NV Belgium
Manager MDM D.O.O. Slovenia
Assistant General Manager Metal One Deutschland GmbH Germany
Managing Director Metal One Deutschland GmbH Germany
Commercial Director NLMK Europe Belgium
Senior Equity Analyst OP Equities Finland
CEO Partanum Consulting GmbH Germany
Group Purchasing Manager Rettig ICC United Kingdom
Procurement Director Saferoad Daluiso A/S Norway
Sales Director SSAB Swedish Steel GmbH Sweden
Sales Director Steel Mont GmbH Germany
Sales Trader Steel Mont GmbH Germany
Sales Manager Steel Mont GmbH Germany
Manager Strang Systems Pty Ltd United Kingdom
Chairman Strang Systems Pty Ltd Australia
General Manager Strang Systems Pty Ltd Australia
Key Accountant Südwestdeutsche-Stahl-Handelsgesellschaft (SSH) mbH Germany
Trader  Sumec International Technology Co. Ltd. China
Marketing Manager Trinecke Zelezarny, a.s. Czech Republic
Commercial Manager Verbrugge Terminals B.V. Netherlands

For additional information about attendees at Kallanish Conferences please email us and a member of the team will be happy to help.

Europe Steel Markets 2017 14 Nov 2017, Madrid, Spain

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Registration Fee

Launch Price Super Early Bird Early Bird Full Price
End Date 09 Jun 2017 21 Jul 2017 06 Oct 2017 10 Nov 2017
Invoice me in
Final price in : 685.0

Early Bird