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Important Event Information: Are you attending Europe Steel Markets 2017 this week? Please use the website for the latest event information, including conference programme, session times, and latest delegate list. If you have any questions before you arrive, please click here to send us a message and a member of the events team will get back to you.
It is not too late to register, and if you register before the event starts, you wont be charged the 10% on the door surcharge. Register online using the blue registration button above or click here to send a registration enquiry by email.
Address / Dirección: Paseo de la Castellana, 57 28046 Madrid, Spain
Phone / Teléfono: +34 912 10 88 00 (View Map)
GPS Coordinates / Coordenadas GPS: Longitude: -3.69135101120955 & Latitude: 40.4393056078872
Directions / Cómo llegar
Airport to Hotel: From Barajas, follow the A2 towards Madrid. The A2 leads to the Avenida de America, which at the same time makes the Calle María de Molina. Continue on Calle Maria de Molina to reach the Plaza Doctor Marañón. Turn right onto this square to enter the center lane of Paseo de la Castellana. On arrival to the Plaza de San Juan de la Cruz, turn left onto the side of the Paseo de la Castellana. About 150 meters to the right is the Hotel Hesperia Madrid.
Desde el aeropuerto hasta el hotel. En coche: Tome la autopista A-2 hacia Madrid. La A-2 le dirigirá hacia la Avenida de América. Continúe por la calle María de Molina hasta la plaza de Gregorio Marañón. Una vez en esta plaza, gire a la derecha e incorpórese al carril central del Paseo de la Castellana. Cuando llegue a la plaza de San Juan de la Cruz, gire a la izquierda del lateral del Paseo de la Castellana. A unos 150 metros a la derecha se encuentra el hotel Hesperia Madrid.
Nearest Underground – Gregorio Marañón (a few meters from the hotel – Lines 7 and 10).
En metro: Parada de metro más cercana – Gregorio Marañón (a escasos metros del hotel – Líneas 7 y 10)
Conference Hall / Salón de conferencia: Tapies (Lower level/Planta baja)
The conference sessions are simultaneously translated between English and Spanish. If you require a headset please collect it at the registration desk.
Las sesiones de la conferencia tendrán interpretación simultánea al inglés y al español. Si necesita auriculares podrá recogerlos en la mesa de registro.
The Kallanish Events team will be active on our twitter (@Kallanish) throughout the event. Please join in the online social media conversation. We will be using the following hashtags #EuropeSteel17 and #esm17.
El equipo de eventos de Kallanish estará activo en nuestra cuenta de Twitter (@Kallanish) durante el evento. Le invitamos a participar en la conversación en las redes sociales. Usaremos los hashtags #EuropeSteel17 y #esm17.
The Europe Steel Markets 2017 conference programme is below.
A thought-provoking analysis of the challenges facing the European steel industry, including issues with overcapacity, trade barriers and the new frontiers of consolidation amongst steelmakers on the continent. What can we expect for 2018 in Europe and globally?
Take a look at steelmaking raw materials and energy inputs in 2018. Speakers will discuss three key areas: Chinese iron ore, the Turkish scrap market, and energy for manufacturing. The Chinese market performed better than expected in 2017 as did raw material prices; will this trend continue into 2018 or should we be planning for a relatively weaker year ahead?
Policies and trade issues have been at the centre of the steel market for almost two years now. What new challenges lie ahead and how have the decisions taken by the European Commission impacted the market? Will 2018 see a clear reduction in steel imports into Europe or will new suppliers continue to enter the market?
Construction activity across Europe has ranged from fair to excellent in 2017. However, some European rebar producers have had to find alternative destinations for their exports due to the reduction in demand from exports markets. Issues such as erratic scrap prices and a hitherto little considered factor – graphite electrodes – have brought turmoil to prices, and trouble for mills and distributors. How will the sector meet these challenges? How can European suppliers improve their competitiveness in the global market?
With the imposition of new trade barriers affecting mainly the flats sector, trade and domestic supply have changed in 2017. What will 2018 look like both in terms of prices and trade flows? In this session suppliers, distributors, traders and importers express their vision for the coming year, knowing that 2017 has been a year of big changes. Two major consolidations have commenced in the flats sector and new trade barriers were imposed to finally reduce the flow of imports into Europe.
Showcasing a number of interesting new developments and success strategies from across Europe. 2017 has been a very interesting year for the European steel industry and in this session speakers will highlight some of the most interesting success stories from Spain and Northern Europe. These include significant expansion in the steel business and the launch of new digitalised platforms to support day-to-day business.
The conference programme was last updated on the 13th November 2017.
Andres Barcelo is the CEO of UNESID, the trade association of the Spanish steel industry. It gathers all the Spanish steelmaking companies, as well as the biggest share of downstream steel processing companies. Before being appointed CEO in 2009, he was in charge of Trade Policy and Statistics, dealing with international issues between 2003 and 2009. Graduate in Physics, with an MBA, he had previously worked for a mining company, a capital equipment firm and a steelmaker. He also served in the public sector as Senior Manager in a state-owned holding and as Pre-Accession Adviser in Poland, dealing with coal & steel restructuring programs. He is President of the External Relations Committee EUROFER, and member of the European Economic and Social Committee (EESC) and AENOR.
Jesus is a graduate in Law and Master in Business Law from the University of Navarre, and Master in Human Resource Management and Organisation from ESIC. His professional career has always been linked to what today is the ArcelorMittal Group (formerly Aceralia), since he joined the organisation in 1998 as Legal Counsel specialising in Labour Law at the Group’s subsidiary Aceralia Transformados. In 2003 he was appointed Head of Human Resources and Legal Department for the Distribution sector in Spain and Portugal, following the acquisition by Aceralia of Grupo Velasco. In January 2013 he was appointed General Manager, Human Resources for the ArcelorMittal Group in Spain, and two years later he became Country Manager of the ArcelorMittal Group in Spain and Chairman of ArcelorMittal Spain Holding, positions that he combines with his previous responsibilities. He is a member of the Advisory Committee of the Cuatrecasas International Institute for Legal Strategy on Human Resources.
Li Xinchuang has served in many roles previously including those approved by the State Council. He was Professor Senior Engineer, Vice Secretary-General of China Iron & Steel Association (CISA), President and Chief Engineer of China Metallurgical Industry Planning and Research Institute (MPI), Director of Technical Economics Branch of the Chinese Society for Metals.
Karl has been Director at the European steel association EUROFER (Brussels), responsible for international relations since April 2007. Prior to joining EUROFER, Karl worked for Arcelor Corporate (Luxembourg) in the International Affairs department (2001). Karl worked in Central sales organization of Sidstahl in Ghent (1997- Flat carbon steel Sector of Arbed) and then joined the Marketing Services in 1999. In 1994, Karl was in charge of the sales coordination for cold-reduced sheets in Central sales organization TradeARBED (Luxembourg). In 1989, Karl was employed in the legal service at steel producer Sidmar - Arbed group (Ghent). Karl has a Law degree from the University of Louvain (1987) and from the College of Europe, Bruges (1988).
Jens heads the sales and trade of ferrous raw materials for the Stena Metall Group’s combined sales company, Stena Metal International, through which the group coordinates its outbound sales activities. He also serves as a board member and chairman of the raw material committee at Irepas – the international organization for long steel producers, traders and raw material suppliers.
Georges started a steel business career in Luxembourg in the financial department of ARBED. Afterwards, he joined TRADEARBED, the Sales Company of ARBED Group. Next, he was in charge for the development of steel distribution in ARBED Group. In 1995, Mr Kirps entered the Management Board of PROFILARBED, ARBED’s Long Products producing units, with responsibility for Steel Distribution and Marketing. At the merger of ARBED, ACERALIA and USINOR into ARCELOR in 2002, he got put in charge as Executive Vice President Strategy, Logistics and Synergies for ARCELOR Distribution, Trading and Transformation. Since 2005, he is the Director General for EUROMETAL, the European Federation of Steel , Tubes and Metal distribution and trading. EUROMETAL gathers 18 national steel distribution federations representing 1 600 European steel distributors, steel service centers and steel traders, to a large extent mostly independent and family owned small and medium sized enterprises.
Steven Randall has over 25 years of experience in the steel, metals and mining sectors where he has worked in a range of consulting, corporate and entrepreneurial roles. Steven co-founded The Steel Index (TSI), a specialist ferrous price information service, in 2006. He quickly established TSI as the leading provider of benchmark prices for iron ore, steel and scrap, used by industrial companies worldwide and as the settlement basis for over 30 futures/derivatives contracts on commodities exchanges in Asia, Europe and North America – most notably the SGX iron ore contracts and LME steel scrap contract. Having built TSI into a multi-million $ business, it was sold to S&P Global Platts in 2011. Steven continued as TSI’s Managing Director for a further four years before being appointed as the Director of Global Content (pricing, news and analysis) for all of Platts metals and TSI. He left this position at the end of June 2016 to pursue new ventures and undertake independent consulting assignments. He has been leading the development of Metals Market Index (MMi), a subsidiary of Shanghai Metals Market (SMM), since 2017. Prior to establishing TSI, Steven was the Director of Strategy at Corus, the major European steel producer acquired by Tata Steel in 2007. In this role he was responsible for the Group’s corporate strategy and planning activities for over four years. Steven started his career as a strategy consultant in 1988, working for over eleven years with Hatch Beddows in Europe and North America, specialising in steel industry projects. Following this, he joined Steelscreen, an independent metals e-marketplace, as its UK General Manager. Steven holds an MA in Mathematics from Cambridge University.
Ersun is the export manager at Borcelik, a joint venture between Borusan Holding of Turkey and ArcelorMittal. After earning his degree in Business Administration in 1997 from Middle East Technical University (METU), he started work in the finance sector for 3 years in the corporate marketing division. Later, he completed his masters degree at Duquesne University in Pittsburg, USA. Following this, he joined Borcelik, which is a re-roller specialized in cold rolled and coated flat steel focused on the automotive, consumer (white) goods, radiator and construction sectors. He started in the purchasing division and was responsible for Hot Rolled Coils (HRC) and Zinc (Zn) purchasing and supply agreements. Later, he joined the sales division wher he now has responsibility as export manager. Under his leadership, Borcelik has become of the biggest exporters of Cold Rolled (CR) and Hot-dip Galvanized (HDG) flat steel, mainly to North America, European Union, Middle East and CIS countries.
Manuel is the Director General for Comercial de Laminados, which focuses on iron and steel distribution, with 24 branches and 2 factories: Perfiles Aragon and Cortichapa. Since January 2017, Comercial de Laminados is part of Hierros Añón Group consisting of Gallega de Mallas (mesh) in A Coruña, Silat (rebars) in Brazil and 60% participation of LDL Laminoirs de Landes (heavy plates) in France. Manuel has acquired deep knowledge and wide professional experience in the steel sector. In addition, Manuel has obtained a degree in Business Administration in the ESIC University of Madrid.
Daniele was born in Rome, Italy on 22 July 1973. He has been in the steel industry for over 17 years, where he has acquired extensive international experience. Daniele is a senior sales manager at Marcegaglia group, a leading worldwide industrial group in the steel processing sector. Daniele has held his current position since March 2015, managing and coordinating the sales team of Coils and PPGI division globally. Previously, Daniele worked as purchasing director for an Italian steel service center sourcing and developing strategic business partnerships. He graduated with summa cum laude from “University of Rome - La Sapienza” with a degree in Business and Economics.He currently resides in Modena with his wife and their two children, is interested in sports, international culture and is trying to learn the Finnish language. You can reach him at firstname.lastname@example.org.
William has more than 20 years experience in the steel industry, working for producers, traders and service center's like Duferco, Mittal, Essar , Hindusteel and Interfer Steel and Commodities between others. BBA and MBA specialised in foreign trade and with a strong background of global steel trading and Indian steel industry in particular.
Lex started his career in steel in 1971 as a salesman for Dikema en Chabot BV In Rotterdam (NL), a subsidiary of the former Cockerill Ougrée steel works, now part of ArcelorMittal Europe. After 1984 he established the sales office and was appointed as Managing Director of SSAB Swedish Steel NV in the Netherlands. During his almost 11 years as Managing Director he also built a steel service center for SSAB in the Netherlands for organic coated steel sheets, named Prelaq Staal BV. In 1990 he also became responsible for the Belgian sales office of SSAB. In 1995 he left the Swedish Steel Group and started his own company NovioStaal, in the Netherlands. NovioStaal is focused on special steel grades and products like weather resistant S355/CorTen coils and sheets as well as high tensile steel like S700MC. The company is active as a trader and stockholder with it’s own warehouse. In addition NovioStaal represents a number of German and Italian steel manufacturing companies in the BENELUX. Lex is married and has two sons.
Darren is the Stemcor Director of the joint venture with Ansteel one of China's biggest steel companies and a world-class steel producer; responsibly exporting quality products globally. Since joining Stemcor in 1997, he moved quickly up the ranks increasing his responsibilities through a series of top-management assignments as the group opened new trading and distribution offices and increased its turnover and tonnages based out of Germany, UK, Italy, and then Spain. Prior to Stemcor he spent 9 years working in the UK carbon and stainless steel retail stockholding sector. He has been in the steel industry since 1988.
Alberto, Deputy Head of Ferrous at the LME, has worked on various strategic initiatives of the Exchange, including the new steel futures contracts. He joined the London Metal Exchange in December 2014. Previously, he was working in the Transaction Services team of PwC with focus on strategy consulting and commercial due diligence for the Financial Services industry.
Teresa is a graduate of Industrial Engineering and holds an MBA from IE University in Madrid, and is a graduate of both Insead – High potential development AL programme, and IESE- PADE. Teresa began her working career with Gas Natural SdG in Barcelona in 1993 when she joined the company through the young graduates programme. Between 1996 and 2008 Teresa took various positions of increasing responsibility in areas of business development, production management, strategic marketing, IT and change management at Air Liquide Groupe. In 2008 Teresa was promoted to Communication and HR Director at Air Liquide and Air Liquide Medicinal. From 2012 until 2016 she held the position of Secretary General at Air Liquide and in June 2016 was made the Chairman of Air Liquide Spain. Since May 2017 Teresa has held the position of President of AEGE, (The Association of Great Energy Consuming Companies)
Alfonso is the Chief Economist of UNESID, the Spanish Steel Producers Association. He is responsible for the statistical and market research activities in the Association. He is an active member of committees working in the economic forecast in Eurofer and Worldsteel, as well as ESTA and CIELFFA. He was previously engaged in strategic consultancy, economic research and academia. His academic background includes a first degree in engineering (UPM - Madrid) and postgraduate education: MBA (IE - Madrid), MSc Finance (Birkbeck College, U. of London).
Victor holds both a Masters in Industrial Engineering, and a Master’s in Business Administration from Universidad Politecnica de Madrid and Universidad Pontifica de Comillas of Mardid respectively. Victor has over 20 years experience in the steel sector in addition to previous experience in Banking and consultancy. As CMO (Chief Marketing Officer) for Rails at ArcelorMittal, Victor has been responsible for worldwide sales and marketing of rails and special sections since 2006. Victor is also the President of Mafex (Spanish Railway Association)
Gianmarco has joined Moody’s in February 2011 and he is currently a Vice President – Senior credit Officer in the European Corporate Finance Group based in London. His portfolio includes steel and metal & mining companies headquartered in the EMEA region. He regularly contributes to Moody’s publications, roundtables and conferences with issuer and sector specific credit research. Prior to joining Moody’s, Gianmarco spent 8 years in leveraged and mezzanine finance at European investment banks and alternative investment funds, and before that he had worked for 4 years as an equity research analyst covering the chemical, automotive components and industrial equipment industries. He started his career as an industry analyst at the Economic Research Department of the Italian Chemical Industry Association. Gianmarco graduated with honour in Economics from the Bocconi University in Milan and holds a MSc in Finance degree from the London Business School.
|Asociación de Trefiladores del Acero||President||Spain|
|Akaa Steel Oy||Managing Director||Finland|
|AP Global, S.L.||General Manager||Spain|
|ArcelorMittal||Country Manager & President||Spain|
|ArcelorMittal||CMO Rails & Special Sections||Luxembourg|
|ArcelorMittal Flat Carbon Europe||Head of Operational Marketing||Luxembourg|
|ArcelorMittal Perfiles||Managing Director||Spain|
|ArcelorMittal Spain||Head of Communications, PR&CR||Spain|
|BORCELIK CELIK SANAYII A.S.||Export Manager||Turkey|
|Broekman Logistics Division BV.||Sales Manager||Netherlands|
|Comercial de Laminados||Commercial Director||Spain|
|Euroports||Business Development Manager||Belgium|
|EVRAZ East Metals||Market Analyst||Switzerland|
|Ferpinta, S.A||Corporate Development||Portugal|
|Fowle and Co Ltd||Managing Director||UK|
|Gamma Trade||Managing Director||Switzerland|
|Grupo Comercial de Laminados||CEO||Spain|
|Hadley Group||Head of Procurement||UK|
|Interfer Steel and Commodities||Head of Europe - Flat Products||Spain|
|International Steel Trade association||Chairman||UK|
|Krohm Stahl GMBH||General Manager||Germany|
|Lhoist Europe||Senior Business Analyst||Belgium|
|London Metal Exchange||Deputy Head of Ferrous||UK|
|Manuchar Steel N.V.||Trader Europe and South-America||Belgium|
|Manuchar Steel N.V.||Trader Europe and Caribbean||Belgium|
|Marcegaglia Carbon Steel||Senior Sales Manager, Vice Director Coils and PPGI Division||Italy|
|Metso Minerals Oy||Global Category Manager||Finland|
|Monstanstalh GmbH||Head of Sales for Indirect Sales & Intl||Germany|
|Monstanstalh GmbH||Head of Sales, Germany, Austria & Switzerland||Germany|
|Network Steel||International Sales||Spain|
|Network Steel||Vice President||Spain|
|Network Steel Suisse AG||Commercial Director||Switzerland|
|Network Steel Suisse AG||CEO||Germany|
|Network Steel, S.L.||President||Spain|
|Noviostaal - Acca Staal BV||Owner and General Manager||Netherlands|
|Pasek Industrial & Mining||Managing Director||Spain|
|Railsider Mediterráneo||General Manager||Spain|
|Ramada Aços - Special Steel Solutions||Portugal|
|Ramada Aços - Special Steel Solutions||Portugal|
|Ramada Aços - Special Steel Solutions||Product Manager||Portugal|
|Saferoad AS (Vik Ørsta AS)||Norway|
|Saferoad RRS GmbH||COO Saferoad Europe Division||Germany|
|SSAB||Sales Director South Europe & TRMEA||Spain|
|Steel Strategy, S.L.||General Manager||Spain|
|Stena Metal International AB||Head of Ferrous||Sweden|
|Tata Steel||Manager of Industry Insight||Netherlands|
|Tata Steel Layde||Managing Director||Spain|
|Tata Steel Iberia||Managing Director||Spain|
|Unión de Almacenistas de Hierros de España - UAHE||President||Spain|
|VESUVIUS IBERICA REFRACTARIOS, S.A.||Commercial Manager||Spain|
|Vik Ørsta AS||Purchasing Manager||Norway|
This delegate list was last update on the 13th November 2017. For additional information about attendees at Kallanish Conferences please email us and a member of the team will be happy to help.
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